Experience That Delivers Results
The concept and message on your advertising and public relations materials should mirror your company's mission, vision, and goals. These materials should not be "clever" or "amusing" just for the sake of grabbing attention. Your corporate identity should be true to your corporate culture. It should make customers, clients, and prospects want to respond.
Advertising That Works has the experience and a track record of success that can help you realize your advertising/PR goals.
“As a professor and seminar leader, I have relied on Advertising That Works.
The results I've seen again and again for over a decade consistently netted
above target.
The capital campaign PR
and advertising materials generated results that exceeded Advancement's expectations. Admissions,
too, benefited.
The increase in prospective-student responses from the viewbook and other materials resulted in a flood of
new admissions.”
Darryl Benjamin, MFA,
Author,The Business of
Digital Design
Cecilia Buckles, owner and president of
Advertising That Works, is a successful and experienced marketing, advertising, and public relations professional. She has established a reputation in the fields of writing and editing and has extensive experience in all types of advertising, marketing, and public relations writing—but prides herself on a specialty in direct mail and catalog copywriting.
For the past 14 years, she has worked as an independent consultant—delivering intelligent, proven results to a diverse range of businesses. Previously, she worked as Director of Publications at Endicott College in Beverly, MA, Copywriter for the Computer Division of New England Business Service in Groton, MA, and Copywriter for Advertising Management Services in Andover, MA. She has also taught advertising and computer courses at Emerson College and Endicott College. Her education includes a B.A. in Creative Arts from Bradford College, Bradford, MA, and graduate study in Communication Industries Management at Emerson College, Boston, MA.
Professional affiliations include:
Visit our Portfolio section to see our writing samples and the companies we've worked with. We're proud of what we do!
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